Just over a year ago, Kitchen Budapest’s new media research lab, SubMap, released subjectively recreated mapping software that visualizes geographic and time-based data on distorted maps, using representations of online and offline computer activity to show usage in a certain locale. We were amazed then, and we’re amazed now. The team is at it again, this time in an effort to expose the most widely used cycling routes employed throughout Budapest.
In collaboration with UrbanCyclr, an application that allows bikers to track their biking routes in a city, SubMap displays 100,000 kilometers of biking paths collected from individual cyclers overlaid on the city map over the course of 24 hours. The animation reveals the daily biking patterns of a growing community of urban bikers in Budapest via image and sound, resulting in an interactive audiovisual graph.
Like a pot boiling over with water, the video takes a unique approach to modernizing the way a consumer ingests information. Layering specific, sensory-based representations throughout the animation, SubMap reimagines both the use of mapping software and the users role in absorbing information.
If you haven’t already, hit the play button to see what we’re talking about.