A Commercial Interruption 20 Years In The Making
One caveat to sampling music is that there’s a finite amount of actual recorded music to cut from—original tunes as opposed to stuff that’s been rehashed a million times before—and as more and more producers choose to sample rather than make from scratch, it’s foreseeable that one day we’ll run out of original material altogether and become a regurgitation machine not unlike the human centipede or some other monstrosity. Don’t worry though, we’ve got oodles of time before this future becomes imminent. The worlds of jazz, funk, soul, and reggae have been heavily tapped over the decades but they’re not quite exhausted yet. Nevertheless, Seattle-based producer Dainumo figures that there’s no harm in planning ahead.
In the style of his contemporary Pogo, Dainumo pulls from unconventional sample sources, this time compiling a Girl Talk-degree horde of clips from 90s commercials, chopping and vocoding them into a track. Nostalgia abounds, granted you’re in the age range that remembers the 90s with a clear head. Looking at these ad picks, it’s clear that two things have come a long way in the last two decades—videogames and hairdos.
Judging by Pogo’s latest track, seems like these dudes are on a strong 90s kick.