It’s beginning to look a lot like Christmas. Everywhere you go are massive Christmas trees trimmed in glittering ornaments, twinkling snowflakes and lights, department stores’ extravagant window displays, and of course the endless stream of Christmas songs on repeat. Joining the merry holiday festivities is MUJI who’s put a rather sweet treat together for its customers in collaboration with creative group tha ltd.
The Yurakucho MUJI store in Toyko, Japan has installed a miniature gingerbread town equipped with a live camera feed and SMS interactivity. Interspersed within the town—composed of 100 delectable gingerbread houses and 15,000 MUJI-made tasty decorations—are embedded monitors displaying real-time holiday Tweets and Instagram feeds. If you’re nearby, document your visit with the #mujixmas hashtag and watch your message appear somewhere in this mini MUJI town. If not, you can always watch a live feed of the town’s happenings.
The interactive gingerbread town is on display through December 25th.