Images courtesy the artist and Javier Martin Art Studio
Neon incandescent lights streak across monochromatic images that appear ripped from the pages of fashion editorials. The placement of the bright light and flash of color is placed repeatedly right over the subject’s eyes. Javier Martin, the mind behind Blindness Light, intentionally places formations of color in this exact point of location where people reveal their vulnerabilities—in the eyes. The series harnesses elements of Pop art by appropriating advertising materials to shine a critical light on media. The works examine the fashion industry's influence on beauty standards.
Advertisement
Martin photographs his own models and turns the portraits into a 2-D portrait with the neon light overlay. He details his process and development of the Blindness Light series, saying, “I’ve been working with the blindness concept for 10 years, and it’s constantly evolving. I like to play with perceptions in my art, combining different elements to make people question themselves and the world that we live in. I like to play with perceptions and the contraposition between what is visually perceived and how you interpret the message. It intrigues me how each person takes different meaning in the same piece of art.”
ONE EMAIL. ONE STORY. EVERY WEEK. SIGN UP FOR THE VICE NEWSLETTER.
By signing up, you agree to the Terms of Use and Privacy Policy & to receive electronic communications from Vice Media Group, which may include marketing promotions, advertisements and sponsored content.
