Computational Couture: Meet Mary Huang Of Continuum Fashion

Mary Huang is one of the co-founders of Continuum Fashion along with Jenna Fizel. They’re a fashion label whose founders come from a background in interaction designer and architecture, which has given them a unqiue perspective when it comes to how they designs their garments. Their approach is to utilize the hive mind of the internet along with web applications to allow consumers to create their own designs using software.

Coming across like a Google Chrome experiment, their DIY little black dress, D.dress allows users to create their own version of this wardrobe staple by drawing it on a model using triangulated forms. Advancing on this theme of crowdsourcing the design process is their latest project CONSTRVCT, which allows users to create their own clothes using an online app with a 3D interface. “When you’re building something like this, do you build the platform or do you build the object?” asks Huang. “We choose to build the platform because of the creative force of the community.”


With this new computational, shared design process Huang notes how it combines the experimental creativity of the catwalk with the practical issues (like sizing, etc.) of the high street—allowing users access to a third path that breaks down the previous barriers, and points to a future where anyone can create their own collection in the same way anyone can make their own music or video using readily available digital tools.


We’re offering you the chance to win your very own CONSTRVCT design! To enter, follow these simple steps:

1. Visit the CONSTRVCT site and sign up for an account using your name and email.
2. Click the “CONSTRVCT New Design” button and customize to your liking. Make sure your style is currently available!
3. When you’re finished, make sure to tag your design Creators Project. You may enter as many times as you wish. See all contest entries here.
4. In two weeks, fashion writer Syuzi Pakhchyan from Fashioning Technology, will choose her favorite look(s) and the designer(s) will win their item(s).
5. Stay tuned for the contest winner announcement in two weeks!

By entering the contest you agree to our Terms & Conditions.

Constrvct doesn’t exclusively print dresses – guys tees are also an option.

Learn more about Mary Huang’s experiments with 3D printed fashion in the video below!