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Entertainment

Digipedi: Illustrators Of Korean Youth Culture

This media studio draws culturally relevant productions.

1MoreTime and Oroshi are the pair of longtime pals behind Digipedi (Digital Pedicure), one of Seoul's preeminent media studios. Digipedi’s productions showcase 3D graphics, illustration and animation within the snappy context of the music video, giving rise to a spectrum of works that are uniquely bold and often strange or awkward. Producing eccentric and adventurous material very much in tune with its time, this two-some illustrates some of the best underground and pop music of its generation.

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Making their first break with Dynamic Duo‘s illustrative "Complex" video, Digipedi has since worked with numerous artists like Clazziquai Project and W & Whale. As visual translators of Korea's youth music culture, they’ve created special narratives that intertwine the conventional and the unconventional, consequently raising the bar for creative music visualization. From 1MoreTime's shorthand visuals to structure videos to Oroshi's analog-like digital illustrations, Digipedi’s maverick-like skills continue to poignantly draw out content of pomp and relevance. To learn more about the team’s productions, watch the profile above and read our interview.