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Fuzzy GIF Creatures Attend NYFW in Augmented Reality

Here's what everyone is waving their arms about at New York Fashion Week.
Fuzzy Dude loves vogue editor-in-chief Anna Wintour! Great seeing you at milk studios​ for Wes Gordon’s show :) Images courtesy the artist, via

It isn't easy to stand out at the catwalks, exhibitions, parties, afterparties, and after-afterparties of New York Fashion Week, but motion designer John McLaughlin knows the right way to work the crowd. "Hi I'm John, can I take a GIF portrait of you?" He asks subjects who range from Girls actress Zosia Mamet to Vogue editor-in-chief Anna Wintour to pose with an animated 3D companion named Fuzzy Dude. Then, with a little compositing magic, McLaughlin inserts the cute virtual creature into his footage of models, designers, and journalists, and ends up with adorable, reality-bending GIFs.

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"The Fuzzy Dude started one day while I was experimenting with the dynamic hair texture in Cinema 4D," McLaughlin tells The Creators Project. "I applied it to a shape and put eyes on it and there it was." Strange as the little fuzzballs may seem, imagining the sight of well-know fashionistas waving and waggling their arms for no apparent reason must be a thing to behold. But for NYFW 2015, the spectacle isn't just to be at the cutting edge of fashion photography, it's for a good cause: McLaughlin is using his social media-friendly creatures to broadcast a positive message for Champions Against Bullying. Get your fashion snapshots and your daily feel-goods in the fuzzy GIFs below.

Wes Gordon was a little confused by Fuzzy Dude but a great sport for hanging out with him for a couple mins before his show at milk studios​ for made FW.

Visit John McLaughlin's Tumblr for constant updates to his fuzzy fashion week coverage.

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