Blog

Gabriel Shalom's Object Oriented Makes Music From The Mundane

Gabriel Shalom is a self-described “videomusician.” What does that mean? That the Berlin, Germany-based artist and creative director can effectively combine both mediums into a unique form that visually highlights minutiae in sound.

His latest series, Object Oriented, features audiovisual mash-ups of characters performing arbitrary and bizarre tasks, edited to beats that take cues from genres as varied as funk, electro, glitch-hop, gamelan and dancehall. Our everyday actors, Felicia, Giles and Rafael, become musical performers, as Shalom’s editing transforms the open-close of a glove compartment into a beat so thrillingly percussive you’ll be at the edge of your seat. Every now and then they throw in more traditional instruments too, like harmonicas and didgeridoos.

The series is sourced primarily from car sounds, utilizing a vehicle’s windshield wipers, blinkers and trunk doors. The “Rafael” episode involves some trampoline jumps for good measure:

“The hidden music of objects is made perceptible by means of an alchemical transformation which occurs in videomusical time,” Shalom writes in his artist’s statement. “The resulting rhythms and harmonies allow us to experience our surroundings with a newly heightened appreciation for the audiovisual dynamics of the world around us.”

Shalom says that “each object was selected for both the way it performs audiovisually as well as how it fit in the overall constellation of objects for each character.” Watch personality emerge in “Giles.”

While Shalom takes credit for the project’s conception, direction, editing and composition, he is one half of the creative studio KS12, whose projects we’ve featured before. Object Oriented was curated by communication firm Meiré und Meiré.

“I am a tesseractor—a time-sculptor—building up broad loop-based movements which I systematically articulate to achieve swing and suspense,” Shalom says.

We’re certainly in suspense—what will he do next?

Comments