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Holy Helvetica: Chris LaBrooy's 3D Typography Brings Text To Life

Chris LaBrooy’s 3D architectural typography certainly stands on its own.

We’re so used to typing words on the computer that we’re starting to get tired of plain old fonts like Arial and Times New Roman. Yet hearing about fun fonts can bring forth aversion that fonts like Comic Sans can induce. Well, here’s a sight for sore eyes: the works of Chris LaBrooy, a graphic designer who’s using type to push a message further. LaBrooy was inspired by some famous architects, but instead of erecting buildings in their honor, he constructed some unique scripts to showcase their designs. With his typographical homages to several famous physical forms, LaBrooy proves yet again that the medium can strengthen meaning.

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LaBrooy sets his fonts in stunning landscapes that showcase distinctive features from beloved architects’ creations. His testaments to Tadao Ando, Frank Gehry, Toyo Ito, Bauhaus, Ettore Sottsass, and Oscar Niemeyer reimagine their iconic structures.

Tadao:

Frank:

LaBrooy writes about Toyo: “The combination of simple forms with intricate perforations is what excites me about his work.”

Bauhaus:

Ettore:

Oscar:

LaBrooy also drew inspiration heavily from Zaha Hadid. LaBrooy’s interpretations of Hadid’s works are more loosely based. He explains: “I focused on capturing Zaha’s formal language rather than reference specific buildings, because I am very interested in her drawings and paintings from the 80s.”

And, most typographically significant, a fun imagining of “Helvetica HQ” a concrete compound devoted to everyone’s favorite font:

Chris LaBrooy’s inventive sculptural text reminds us that we modern typers no longer think and write in black and white. The intricately-filled scenes he builds from text reinforce the idea that what was once simply two-dimensional can now be interactive.

To see more of the artist’s “Playful Type” experiments, and to study the sketches that precede these designs, visit Chrislabrooy.com.

[via Get Addicted To…]