Everyone has seen their fair share of insane tattoos—unicorns pooping rainbows, doodles from junior high notebooks, or anything related to Mike Tyson or Britney Spears. But with tattoo QR codes, body branding has gone beyond the flesh and into the realm of virtual reality.A few weeks ago, tattoo artist Karl Marc gave some bearded guy named Marco the first tattoo to use a matrix QR code, triggering an animated version of the tattoo when scanned. In this case, when viewed through a QR scanning mobile app, a little mustached face blooms from a flower and sings a little tune.The four-hour tattoo session was streamed live on Facebook, with onlookers leaving their comments (some even requesting for more shading in one of the cogs) as part of a marketing campaign by Ballantines. While there is a debate about whether it truly is the first animated tattoo (tattoo purists are most likely going to argue that a dancing pin-up on a sailor's bicep was the first), it looks like the QR code is quickly going to replace the ironic, and almost defunct, barcode tattoo.