Through a process known as the parallax effect, in which single frame photos are layered to create the illusion of third-dimensionality (3D), UK-based motion graphics artist and director Joe Fellows is able to turn a static shot into a multidimensional image. As part of our ongoing fall photo series, today we introduce you to Fellows, whose recent work involved creating the 2.5D animations for Ad Hoc Films and the World Wildlife Fund, employing the technique to bring hundreds of the WWF's archival photos to life. Using imaging software to layer stills, also known as The Kid Stays In The Picture effect after its namesake film, Fellows transforms a simple ping pong photo into a 2.5D animation. Watch above for a step-by-step tutorial on how to apply the parallax to your own shots.
Fellows is the founder of Make Productions, a boutique production company based in London specializing in animation and short film driven by design and narrative. Fellows studied at London's famous Chelsea and Camberwell College of Arts, where he also created short films and animated title sequences for the school--providing the foundations for his current work at Make. Over his career Fellows has also enjoyed directing and animating branding projects, title sequences, and idents for clients including Channel 4, Cartoon network, Channel Five, and BBC.
WWF PARALLAX SEQUENCE from Make Productions.