Jesse Yules is a director who’s fond of experimenting when it comes to the visuals in his music videos. Like in the psychedelic surreality of Of Montreal‘s “Spiteful Intervention,” which featured the lead singer’s head filtered through William Blake paintings and Allison Schulnik.
Before that, his videos dipped their stylistic toes into projection mapping and puppetry, and now his latest video for Warm Myth‘s track “Working”—which we’re premiering here—uses paint, origami, and mirrors to create a kind of kaleidoscopic collage featuring band members and amphibians.
You can take a look at the video above, and below Yules gives us some background on the technique he used and some of his inspirations:
For Warm Myth I wanted to continue playing with some of the peekaboo shots I used in my previous video for Of Montreal’s “Spiteful Intervention.” I like the idea of an alternate video lurking under the video we’re watching. I began thinking of ways that an image could morph or fold out of the way to reveal a new image. I visited some simple origami blogs looking for ideas. After a while I started to think the origami folds could be used not just as transitions, but to animate paintings. The same trick is used to make the head of state on a paper bill appear to be smiling. Don Hertzfedt’s classic “Rejected” also comes to mind, although “Rejected” takes the idea much further.
As with the Of Montreal video, I did a series of paintings I thought fit the vibe of the song, then experimented with folding the paintings in various ways. From there, I decided to play off the geometry of the folds created, which led me to experiment with kaleidoscope images. I knew that the kaleidoscope effect had been done to death (it’s an After Effects filter) so I thought it might be interesting to try and do the effect practically.
Below is a rough set up from the shoot. I shot the folded paintings near a window in my house, to take advantage of the natural light.