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Native Dress For The Tribes Of The Internet

Native Dress For The Tribes Of The Internet

Last summer, the tribal trend took off down the runway, and a year later we’re still seeing native influences trickling down to major fast fashion realtors like Urban Outfitters. Whether you’ve been rocking this trend since last spring, or are finally embracing your native roots (your grandmother was 10% Cherokee after all) these designs from London-based Icelandic designer Thorunn Arnadottir will have you cueing up some Neon Indian or Gang Gang Dance before you even finish reading this post.

Her line shrewdly entitled QR U?, takes the highly-noticeable QR code and spins it to the code’s advantage, turning the boxy, maze-like graphics into intricate tribal patterns… in beaded Swarovski crystal no less. Compared to the starkness of the Semacode dress, we think Arnadottir’s designs are much more wearable.

Designed for Kali of disco/pop group Steed Lord, the above dress was used as a marketing tool, linking to various promotional sites for the band online.

Arnadottir says about the beaded nature of the dress: “Beads have been used as a communication tool and to express individual identity in African culture and we also use “beads” (pixels) in the digital culture as a communication tool and to express our identities online.”

Would you wear QR codes in a tastefully composed and potentially socially elevating way? Let us know in the comments below.

Photos courtesy of Eugenia Walberg

[via Fashioning Tech]