Around this time last year, the internet was scooping its collective jaws up off the floor after watching videos of majestic projection mapping feats from around the world. But after a year’s worth of projection mapping projects, what was arguably the biggest visual art trend of 2011 is starting to feel a little stale. Just when you thought you’d seen it all, along comes a projection mapped multiplayer 3D eel game controlled via smartphone.EELS is an R&D project from London-based company B-Reel, which uses the coding language of tomorrow, HTML5, along with Javascript, to create a multiplayer version of the mobile phone classic Snake projected onto a cubed sculpture.While projection mapping has become a familiar sight at major shopping streets in cities across the world, B-Reel have brought interactivity and the element of gaming to this increasingly staid practice by creating a 3D game about virtual eels—which is exactly the kind of face lift the medium needed.Their Creative Director, Riccardo Giraldi, thinks the future of projection mapping lies in this interactivity:We’ve seen some amazing projects involving projection mapping before, even on entire buildings, but we believe that making these interactive is the next step in terms of innovation. These forms of integration where people use the space around them and their phone is a new way to interact together.