Rafaël Rozendaal is an artist who usually uses the internet as a canvas for his interactive works, showcasing his art in the gallery space of cyberland, but that doesn’t mean he’s completely restricted to the web. In a new project, which he completed in just 24 hours, he takes the medium of the car, a Ford Fiesta painted white, and projection maps his piece into time.us onto it to bring his colorful visions into augmented reality life.
You might be startled at the idea of someone who’s often dubbed an internet artist being used to advertise a popular car for the Italian arm of a major car manufacturer, but artists using cars as a medium goes way back. BMW even have a whole series called BMW Art Cars where artists like Roy Lichtenstein, Andy Warhol, Alexander Calder, and plenty more created designs for various BMW models.
To learn more about Rafaël Rozendaal’s work, watch our documentary on him below.