Stefan Sagmeister's New Design Concept Is Off The Chain

If you happen to have some old bike chains, but not quite enough to create something of this caliber, taking the approach that designer provocateur and Creator Stefan Sagmeister took might be a project to pull some inspiration from.

Teaming up with business partner Jessica Walsh the graphic design power pair collaborated on a poster that takes 4,209 bike chain links and turns them into text. The intricate poster was designed for the San Francisco-based bicycle company, PUBLIC, with the intention to help the company reclaim city streets, sidewalks, and other urban spaces for bikers and pedestrians.

Buy the poster here.

Find out more about Sagmeister’s unique approach to design in the video below.

[via PSFK]