The Creators Project Announces a Creative Partnership with Coachella

We couldn’t be more thrilled to announce that this year we'll be kicking off 2011 at the Coachella Music and Arts Festival. Coachella has been one of our favorite festivals for years, a must-attend musical celebration of epic proportions. So many legendary concert moments have taken place here—that night Daft Punk unveiled their glowing pyramid, that year they let us see The Pixies, Radiohead and Kraftwerk back to back, the sunset performance that helped turn Arcade Fire into a household name, and unforgettable sets from Prince, Morissey, The Cure, Pavement, My Bloody Valentine, Portishead and so many more.

And now we’re going to be a part of it.

As Coachella's creative partner, we'll be collaborating with this seminal festival to re-imagine the festival experience for the next generation. We’re teaming up with select headlining acts from this year's festival lineup (see the recently released list of performers here) to create new works of art, curating a series of major art installations on the festival grounds, and bringing several of our favorite international musical acts to perform on the Coachella stage for the first time, including: Emicida, EE, and New Pants.

By incorporating cutting edge technology and stunning visual art into the Coachella experience, we hope to add a new layer of creative interpretation to musical expression, as well as bring fans even closer to the music. How will we do that, you ask? Well, we can't reveal everything just yet, but stay tuned for a HUGE announcement on February 16th where we will unveil details on the artworks and collaborations.

In the meantime, visit the Coachella website for more info and mark April 15-17 on your calendars because this is going to be epicly legendary!

Check out the official press release for The Creators Project – Coachella partnership below:

Coachella 2011. Music. Art. Culture. Community.

With the Coachella line-up announcement serving as the official kick-off to the annual U.S. festival season, festival organizers Goldenvoice can now reveal details for the 2011 Coachella Valley Music & Arts Festival. The 12th Coachella Valley Music & Arts Festival is set for Friday, April 15, Saturday, April 16 and Sunday, April 17 at the beautiful Empire Polo Club in Indio, CA and the 2011 line-up includes headlining performances from Arcade Fire, Kanye West and Kings of Leon. While music serves as the centerpiece for Coachella, this year's festival will feature an expanded commitment to art, culture and community via a unique partnership with The Creators Project—a global initiative that supports leading and emerging artists.

Music: The 2011 line-up will feature: !!!, 12th Planet, Afrojack, Alf Alpha, Andy C, Angus and Julia Stone, Animal Collective, Arcade Fire, Ariel Pink’s Haunted Graffiti, A-Trak, Axwell, Beardyman, Best Coast, Big Audio Dynamite, Black Joe Lewis & the Honeybears, Bloody Beetroots Death Crew 77, Bomba Estereo, Boys Noize, Brandon Flowers, Brandt Brauer Frick, Breakage, Bright Eyes, Broken Social Scene, Cage the Elephant, Caifanes, Caspa, Cee Lo Green, Chromeo, Chuckie, City and Colour, Clare Maguire, Cold Cave, Cold War Kids, Crystal Castles, CSS, Cults, Cut Copy, Daedelus, Death From Above 1979, Delorean, Delta Sprirt, DJ Hype, DJ Kentaro, DJ Marky, DJ Zinc, Duck Sauce, Duran Duran, EE, Elbow, Electric Touch, Eliza Doolittle, Ellie Goulding, Emicida, Empire of the Sun, Erick Morillo, Erykah Badu, Excision, , Fat Freddy’s Drop, Fedde Le Grand, Fistful of Mercy, Flogging Molly, Foals, Foster the People, Francis and the Lights, Freelance Whales, fun., G.Q., Gayngs, Glasser, Gogol Bordello, Good Old War, Gord Downie, Goth Trad, Green Velvet, Gypsy and the Cat, HEALTH, Here We Go Magic, High Contrast, Hurts, Interpol, Jack Beats, Jack’s Mannequin, Jakes, Jenny and Johnny, Jimmy Eat World, Joachim Garraud, Joy Orbison, Kanye West, Kele, Kings of Leon, Klaxons, Kode9, Kyle Hall, Laidback Luke, Leftfield, Lightning Bolt, Lil’ B, Lorn, Los Bunkers, Magnetic Man, , Mariachi El Bronx, Marina and the Diamonds, Mary Anne Hobbs, MEN, Menomena, Monarchy, Mount Kimbie, Moving Units, Ms. Lauryn Hill, Mumford & Sons, Nas & Damian Marley, Neon Trees, New Pants, Nosaj Thing, OFF!, OFWGKTA, Omar Rodriguez Lopez, One Day as a Lion, Ozomatli, Paul van Dyk, Phantogram, Phosphorescent, PJ Harvey, Plan B, Ramadanman, Raphael Saadiq, Ras G, Ratatat, Riva Starr, Robyn, Roska, Rye Rye, Sander Kleinenberg, Sasha, SBTRKT, Scala & Kolacny Bros., Scissor Sisters, She Wants Revenge, Shpongle, Skrillex, Sleigh Bells, Steve Angello, Sven Vath, Take, Tame Impala, Terror Danjah, Thao and the Get Down Stay Down, The Aquabats, The Black Keys, The Chemical Brothers, The Drums, The Felice Brothers, The Henry Clay People, The Joy Formidable, The Kills, The London Suede, The Love Language, The Morning Benders, The National, The New Pornographers, The Pains of Being Pure at Heart, The Presets, The Radio Dept., The Rural Alberta Advantage, The Strokes, The Swell Season, The Tallest Man on Earth, The Twelves, Thunderball, Tinie Tempah, Titus Andronicus, Tokimonsta, Trampled by Turtles, Trentemoller, Twin Shadow, Two Door Cinema Club, Warpaint, Wire, Wiz Khalifa, Yacht, Yelle and Zed Bias.

Art & Culture: In a major new addition for 2011, Coachella will partner with The Creators Project to enhance the cultural experience for fans. The Creators Project supports leading and emerging artists across the globe who use technology to turn their artistic visions into reality. Kicking-off 2011 at Coachella, The Creators Project will be the creative partner for the festival, collaborating with select headlining acts and curating a series of art installations on the grounds. By incorporating technology and visual art, the partnership will add another layer of creative expression to the festival. The Creators Project is a global initiative, launched in 2010, by Intel Corporation and Vice to identify leading artists who are pushing creative boundaries through technology, and enable them to showcase their works and artistic visions for millions of fans. Additional information about The Creators Project is available at www.thecreatorsproject.com.

Community: The Coachella community goes far beyond the confines of the festival. From the online communities who interact throughout the year on message boards to the friendships formed annually at the onsite campgrounds, Coachella remains dedicated to creating a memorable experience for attendees. Some of this year's onsite camping features include a Farmer's Market, a 24-hour general store, a roller skating rink and free shuttle service to a local grocery store.

The Creators Project: Media Contact

VICE Media
Alex Detrick
AlexD@viceland.com
917.613.9717

Intel
Becky Emmett
Becky.Emmett@intel.com
503.467.6840

*Note to media – For more information on The Creators Project and its launch in 2010 please visit the Media Room.

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