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Design

The Future As Imagined By A Glass Company

Spoiler alert: it involves lots of screens. According to Corning Incorporated, anyway.

Tech companies can’t resist dangling the carrot of elaborate, coo-inducing futuristic visions in front of our eyes. This corporate design fiction saw Microsoft gaze into their crystal ball and come back with a future that had an aesthetic not dissimilar to the film Gattaca.

Corning Incorporated, who deal with designing ceramic and specialty glass, did a similar video last year with A Day Made of Glass (below) which posits their vision of the future with “specialty glass at the heart of it.” Naturally. It’s now sitting atop a mountain of over 17 million YouTube views. So, nearly a year after the release of the original, they’ve put out a sequel called A Day Made of Glass 2: Same Day and in it there are more glassy visions of a possible future.

A future of ubiquitous computing in a post-desktop world where glass-paneled computers will come from nowhere at the wave of a hand and glass-fronted woodland will cage AR-rendered dinosaurs hosting children on a school field trip. Maybe it’s time to start investing in glass.

Let’s just hope the guy who wrote that epic rant on the future of interaction design doesn’t get wind of this. All these touch screens might send him on another tirade.