Music videos have had a resurgence thanks to the web and video channels like YouTube and Vimeo, allowing for talented directors to push and kick at whatever boundaries they want while still being able to reach a global audience of millions. In recent years, we’ve seen an explosion in imaginative videos, we’ve featured some of those directors as our creators like Radical Friend, Romain Gavras, and Jonas & Francois. What makes these directors visionary is the maverick style and playful aesthetics that harken back to the golden age of the 1990s when directors like Spike Jonze, Chris Cunningham, and Michel Gondry were stretching our sanity and setting mutated benchmarks for today’s talent to climb onwards and upwards. Take a look and let us know who your current favs are.
Nicholaus Goossen: Rad Omen – “Rad Anthem”
What do you get when noted fast food mascots Colonel Sanders, Ronald McDonald, Jack Box, and the Burger King go out for a night on the town? You get debauchery of the lowest order and maybe a lawsuit. But those guys really know how to party.
AB/CD/CD: Uffie – “Difficult”
The repetitive but evolving corridor scene in this is reminiscent of Michel Gondry’s video for Kylie Minogue’s “Come Into My World” and Polish filmmaker Zbigniew Rybczyński’s work.
Carl Burgess: Ratatat – “Drugs”
If this looks familiar, it may be because we featured it a while back when we ran an interview with Carl, an artist and filmmaker, or it maybe because you’ve been trawling the stock footage from Getty Images, because that’s where these fake plastic smiles come from. You’ll probably find them in your nightmares now, too.
Peter Serafinowicz: Hot Chip – “I Feel Better”
Directed by the surreal comedian familiar to anyone who’s seen Britcom Spaced or rom-zom-com Shaun of the Dead; it’s got everything you need from a music video, a bald guy shooting lazers out of his mouth to annihilate a boy band and a disembodied head shooting lazers out of his eyes to destroy Hot Chip.
Tomas Mankovsky: Dancing Pigeons – “Ritalin”
A couple of hillbillies go at each other with a flame thrower and a fire extinguisher. In slow-mo. And that’s pretty much it.
That Go: Brite Futures (NPSH) – “Sophisticated Side Ponytail”
That Go is Noel Paul and Stefan Moore and they made the zombie apocalypse video for Röyksopp’s “The Drug”, but instead of posting that again here’s a video they made two years ago that’s like an exploding hipster rainbow, with added killer whale.