Music videos have had a resurgence thanks to the web and video channels like YouTube and Vimeo, allowing for talented directors to push and kick at whatever boundaries they want while still being able to reach a global audience of millions. In recent years, weâve seen an explosion in imaginative videos, weâve featured some of those directors as our creators like Radical Friend, Romain Gavras, and Jonas & Francois. What makes these directors visionary is the maverick style and playful aesthetics that harken back to the golden age of the 1990s when directors like Spike Jonze, Chris Cunningham, and Michel Gondry were stretching our sanity and setting mutated benchmarks for todayâs talent to climb onwards and upwards. Take a look and let us know who your current favs are.Nicholaus Goossen: Rad Omen â âRad AnthemâWhat do you get when noted fast food mascots Colonel Sanders, Ronald McDonald, Jack Box, and the Burger King go out for a night on the town? You get debauchery of the lowest order and maybe a lawsuit. But those guys really know how to party.AB/CD/CD: Uffie â âDifficultâThe repetitive but evolving corridor scene in this is reminiscent of Michel Gondryâs video for Kylie MinogueâsâCome Into My Worldâand Polish filmmakerZbigniew RybczyĆskiâswork.Carl Burgess: Ratatat â âDrugsâ
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If this looks familiar, it may be because we featured it a while back when weran an interview with Carl, an artist and filmmaker, or it maybe because youâve been trawling the stock footage from Getty Images, because thatâs where these fake plastic smiles come from. Youâll probably find them in your nightmares now, too.Peter Serafinowicz: Hot Chip â âI Feel Betterâ
Directed by the surreal comedian familiar to anyone whoâs seen BritcomSpacedor rom-zom-comShaun of the Dead; itâs got everything you need from a music video, a bald guy shooting lazers out of his mouth to annihilate a boy bandanda disembodied head shooting lazers out of his eyes to destroy Hot Chip.Tomas Mankovsky: Dancing Pigeons â âRitalinâA couple of hillbillies go at each other with a flame thrower and a fire extinguisher. In slow-mo. And thatâs pretty much it.That Go: Brite Futures (NPSH) â âSophisticated Side PonytailâThat Go is Noel Paul and Stefan Moore and they made the zombie apocalypse video forRöyksoppâs âThe Drugâ, but instead of posting that again hereâs a video they made two years ago thatâs like an exploding hipster rainbow, with added killer whale.