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Instagram

Turn Your Instagrams Into Delicious Marshmallows

Boomf Helps You Serve Up Sweet, Sweet Insta Memories.

“Boomf is the sound of the mallows landing on your doormat.”

From the same UK team who brought us Projecteo (the Kickstarted, miniature, retro-styled Instagram projector) comes Boomf, an Instagram photo printing service…onto marshmallows.  With today’s convenient launch of Instagram private messages, your drink could get very interesting…

We first learned of Mint Digital, the Instagram-obsessed venture firm behind Boomf, when they scooped up Projecteo (they’re also behind StickyGram, who turn Instagram photos into fridge magnets and iPhone cases). Projecteo (which was Kickstarter-backed by some of our very own) is a miniscule projector, lovingly fashioned after real life vintage analog models, that projects tiny wheels of Instagram photos. The Projecteo project went way past its funding goal, raking in almost 5 times its ask and becoming a wildly popular Kickstarter project.

Image: Projecteo

Just in time for the holiday season, they’re bringing us Boomf, and you now can select nine of your favorite photos to be ephemerally mounted on vanilla-flavored whipped confections.  Just log in to your Instagram account through the Boomf site, pick your most tender or prank-worthy images, and for about $20 they’ll send a box on the way. Send your mom the gift of your most angelic moments so she can relax with a fireside mug of hot-cocoa-‘n’-you, or send your most salacious private Instagram messages in an edible message to your office fling. Kinda brilliant. As the Boomf site says, “if Willy Wonka and Proust had a brainstorm, we reckon they'd have drawn some Boomfs on a napkin. Maybe.” It might be the most delicious digital-to faux analog-to real analog transition yet.