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User Preferences: Tech Q&A With Henk Loorbach (AKA Superelectric)

Each week we chat about the tools of the trade with one outstanding creative to find out exactly how they do what they do. The questions are always the same, the answers, not so much. This week: Henk Loorbach. Click here for more User Preferences Tech Q&As.

Who are you and what do you do?
Henk Loorbach: My name is Henk Loorbach, I’m a director based in Amsterdam and work under the name of Superelectric.

What kind of hardware do you use?
All kinds a little bit. I use a hammer and rope as well as a DSLR, but I would say the computer, in the end, is my magic glue that puts all the elements together.

What kind of software do you use?
I mostly use the Adobe stuff, like Photoshop and Illustrator and After Effects most of all, but here as well, I use lots of other software in various ways to create new looks or textures, like music software or iPhone apps. I love those!

What piece of equipment can you simply not live without?
Pen and paper. Without them, I’m f**ked. It’s the fastest and most intuitive way to get it from the idea to something “physical.”

Video for DJ Optimus’ “Pound for Pound” (2011)

If money were no object, how would you change your current setup?
I would buy a huge warehouse with all kinds of tools and materials, instruments, cameras, lights, computers, and reserve lots of space for storing stuff I find on the street or in flea markets and then have all my friends and other inspiring people set up a spot and use it all for free and together we’d make the coolest shit. But when I really think about it, I would probably just buy more time.

Is there any piece of technology that inspired you to take the path you did?
There are two really: spray paint and After Effects. Graffiti really got me into art in general and After Effects later bridged a huge gap between art and more graphic and commercial approaches.

Tech City for Kid Sundance (2012)

What is your favorite piece of technology from your childhood?
The classic Game Boy. I loved to play with the gameboy and I love it still now because of the music and camera and all the stuff people do with it.

What fantasy piece of technology would you like to see invented?
A device that accurately draws my thoughts and memories. It’s so hard to get it out as it is in your head. It hardly is ever good enough. Then again, that is probably the reason why i’m still doing this.

Video For Soosh’s “Us” (2012)

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