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Viral Style: Clothing That Morphs Via Smartphone App And Wearable Raves

A weekly roundup of what's happening at the intersection of tech and fashion.

A weekly roundup of what's happening at the intersection of tech and fashion.

GLITCHY FASHION FILM OF THE WEEK

Designer Marcelo Burlon’s digital print tees have been making some serious waves in menswear for the last few seasons, and now his label County of Milan has dropped a glitchy new short film to showcase the Spring/Summer 2014 collection. Directed by Marco De GiorgiNorman Theuerkorn models a range of new designs in a surreal digitized montage, accompanied by motifs of birds of paradise and pumas. Good news guys; looks like the brand’s expanding beyond tees into parkas, jumpers, vests, hoodies and even underwear.

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APP CONTROLLED APPAREL OF THE WEEK

We always like seeing the latest developments roll out in app software – I mean, your smartphone can pretty much do anything now, from record your TV programmes to drive a car. If you’re excited by that, you’ll love Lüme, an electronically-infused apparel collection created by design duo Jorge & Esther that can be user-customized wirelessly via smartphone. Using dark separates as a base, you can place and program the electronics within them to suit your mood and situation by colour or pattern – they can also respond to sound.

ASSISTIVE TECH OF THE WEEK

In addition to giving your wardrobe a v.2 upgrade, wearable tech is being utilised to enhance lives of those with disabilities more and more frequently. Combining function with fashion, the TacitLanguage project came about with the aim to help the hearing impaired sign better in low or dark light environments. Fitted to the hand, 24 LEDs are placed to illuminate the user’s face and other hand, and are activated via the use of an accelerometer when the user makes a gesture.

AUDIO EXPERIENCE TECH OF THE WEEK

We’ve all been there. You’re out and about when your favourite new jam comes on – unfortunately, your headphones are so shoddy that not only are you unable to hear the bass, your neighbours on the tube are probably pretty pissed that you’re even trying (we’re looking at you, Apple EarBuds). Luckily, a new Kickstarter project has the answer – the bassAware Holster is a new kind of wearable audio tech that creates a super-intense bass experience. Using a tactile transducer (aka audio driver) placed on your back, vibrations travel through your body to the inner ear where they’re translated into ‘heard’ sounds – so while it might sound/feel really loud to you, no one else will have to put up with it. Even better, the device is small, lightweight and battery-powered – and will def appeal if you’re down with that whole Camden cyberpunk scene.

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PUBLIC TRANSPORT TECH OF THE WEEK

As handy as your Oyster Card is for getting around town, let’s face it… the design leaves a lot to the imagination. Two American undergrads have come up with a new way to approach public transport via Kickstarter, creating a range of wearable tech accessories that allow you to get on your bus/train/tube (er, tram?) with style. The Sesame Ring comes in a variety of colours, and you can also customise it with letters or even go all-out your own design. The device also gets extra cool points for being 3D-printed.

MULTI-FUNCTIONING ACCESSORY OF THE WEEK

Like us, no doubt many of you tech fans out there have an iPad you love and cherish more than all your your friends/relatives/dogs combined. But hold up, put down Candy Crush and get ready to have your mind blown – a new 3D scanning tool called the Structure Sensor has been developed, which can be added on to your iPad to scan objects and create real 3D models via a MakerBot 3D printer. Yep. Created by science lab/software start-up Occipital, the device earned over $250,000 in a single day.

FUN FASHION OF THE WEEK 

Okay, so we’re all really, really used to seeing news crop up of Lady Gaga’s latest weird and wonderful (and usually wacky) outfit choices, but you have to admit – this one’s kinda fun. Recently showcased at London’s iTunes Festival, the design guys at the TECHHAUS part of the Gaga brand put together a white dress that generates real bubbles all by itself. Still not inclined to listen to the new album though, soz GG.

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

@williamewright @char_mcmanus @logoculture