Viral Style: 3D Printed Moss Jewelry And The Return Of Jelly Shoes

A weekly roundup of what's happening at the intersection of tech and fashion.

SANDAL COLLAB OF THE WEEK

Remember the '90s, when JuJu jelly shoes were the hottest footwear option around for the summer? Well, even if you missed it first time, you can still claim the look courtesy of the new collaboration between the brand and internet/fashion legend Cassette Playa, aka Carri Munden. Carri has designed two glittery jelly styles for the label, one in blue and the other in pink, adding her trademark CP twist with printed decals. The collab has been so popular that it's even sparked a Twitter war between Azealia Banks' and Rita Ora's fans over who wore it first!

INTERACTIVE MEDIA OF THE WEEK

LVMH

's online editorial platform

Nowness

has dropped an interactive new beauty film called

Starshift

, inspired by 8-bit video games and

2001: A Space Odyssey

. Even if you're not into makeup, it's hard not to be impressed by this—created by

Santiago and Mauricio

and starring model

Hilary Rhoda

, each interchangeable short allows you to choose the direction of the story with four powerful beauty looks, and comes packaged in a high-tech, ultra-charged visual format. Check out the trailer above and check out the vid

here

.

3D PRINTED ACCESSORY OF THE WEEK

3D Printing is a big deal right now. So far, we've seen shoes, fabrics, and even working guns created—but architect/designer Xuedi Chen has really taken things to the next level, printing mossy accessories after being inspired by cordyceps, a parasitic, insect-eating fungus. Yeah. Seriously. The Invasive Growth series was 3D printed using live moss, creating organic neck and head pieces for a n̶a̶t̶u̶r̶a̶l̶ weird take on modern accessorising.

FASHION FILM OF THE WEEK

We're big fans of NY-based streetwear label

Hood by Air

, so we were psyched to hear that the brand has opened its very first pop-up store in LA, called MORPH. Partnering with

Scion A/V

, the space will stock a limited-edition HBA collection until June 16th, which includes tees, backpacks, and posters—

loving these water bottles

! Check out the short film above released to celebrate the MORPH launch.

#MUST HAVE OF THE WEEK

Everyone knows cars make the perfect accessory, so really you shouldn't be driving anything less than the best ride around—check out 'The Egoist' by Lamborghini, a supercar that doesn't even try to be subtle in showing how utterly, ridiculously OTT it is. Designed for "hyper-sophisticated people who want only the extreme and special things in the world", key details include a 5.2-litre V10, neon leather surfaces and an interior modeled after a fighter jet. Best of all, it only seats one person, so you don't have to share the experience with any un-cool passengers. Phew.

William Edwin Wright and Charlotte McManus are creative director and editor at LOGO, respectively. LOGO is a London-based collective of stylists, photographers, designers, and directors specialising in making creative fashion content for the internet and beyond.

@williamewright

@char_mcmanus

@logoculture