We're not sure if he realizes it, but Nervous Horizon boss producer TSVI's new track has a kinship with Iggy Pop, of all people. The searing closer of the rock icon's 1977 classic The Idiot has the same title, and both tracks explore themes of the alienated consumer within capitalism.TSVI's "Mass Production" is the vinyl-only exclusive on his second EP, entitled Set You Free, and it builds itself around a bleeping, tightly sequenced ensemble of revving machines. The sonic template is pretty minimal and almost oppressively claustrophobic, but once it sends the Amen break ripping through the arrangement, things go from cold to weirdly hot very quickly.The track comes with a moody, futuristic video by SPK Greenleaf and Matteo Zamagni, who also gave us some backstory about their work below:"All video content has been ripped from the the web and destroyed in both a digital and analogue manner. In this post-Internet era knowledge is readily available and easily accessible worldwide, data passes through our brains continuously, potentially leading to an age of information overload and coinciding with automated industrial scale production for mass consumption; The destruction of the footage in the video is a reflection on how information, data and mass production are overwhelming and infecting our systems."Motion, data moshing and Iframe destruction techniques, hacked analogue hardware and video feedback is used to visually represent the progressive structure of the track, presenting a dynamic, integrated audio/visual immersion into mass production.Check it out above, have another listen to TSVI's "Headshot," and be sure to pick up Set You Free, out now on Nervous Horizon.Follow Alexander on Twitter.
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