In the midst of fashion week, a new project launches that could possibly change how designers visualize their clothing lines and experiment with runway shows without spending a dime on samples. In a collaboration between online fashion platform Print All Over Me (PAOM) and Yahoo! Style, Virtual Fashion Show is the first ever crowd-sourced 100% shoppable runway show experience that's entirely digital and allows DIY designers to instantaneously see customized clothing designs in a virtual space.
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Starting today and running through September 23rd, anyone registered as a PAOM "designer" can upload his or her artwork via Flickr, Tumblr, and Instagram to the company's website, pick one of eight looks (created with help of architect/technologist Peter Zusban of Bureau V), and then the graphics will automatically render and animate onto three dimensional virtual mannequins. We imagine Richard Prince could create some interesting garments with this tech.As more DIY designers upload their artwork—be it graphics through Flickr, Tumblr, or Instagram—the virtual catwalk will continuously update itself in an ongoing livestream. Virtual Fashion Show uses the cloud (Digital Ocean and Node.js) plus a mix of open source tools like ImageMagick and FFmpeg to create the renderings. Furthermore, all the crowdsourced designs can be purchased and turned into real threads (though, like most items from NYFW, they ain't cheap).
Says PAOM's Creative Director, Jesse Finkelstein:"Our job is partly to provide the tools and technology to help designers imagine what their pieces would look like without the expensive of sampling. A lot of aspiring designers don’t have the material or financial resources to invest in developing a whole new collection each and every fashion season.We hope that the Virtual Runway is the beginning for emerging designers to access these technology and enjoy the freedom of design without financial risk….The virtual fashion show is the beginning of our attempt to help designers imagine their pieces in more realistic and complete ways."
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Drawings should be uploaded at 250 DPI at around 58” x 58” and the images are then mapped to the pattern of the garment before getting printed by the pattern so PAOM can cut precisely."We really tried to make these garments as much of a canvas as possible for people to explore different types of aesthetics and themes," says Finkelstein. "That’s part of the general principle behind print all over me. That being said, I have a personal penchant for a lot of the Memphis inspired prints that I’ve been seeing on the site."Check out the Virtual Fashion Show and submit your own designs on the project page here.
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Says PAOM's Creative Director, Jesse Finkelstein:"Our job is partly to provide the tools and technology to help designers imagine what their pieces would look like without the expensive of sampling. A lot of aspiring designers don’t have the material or financial resources to invest in developing a whole new collection each and every fashion season.We hope that the Virtual Runway is the beginning for emerging designers to access these technology and enjoy the freedom of design without financial risk….The virtual fashion show is the beginning of our attempt to help designers imagine their pieces in more realistic and complete ways."Drawings should be uploaded at 250 DPI at around 58” x 58” and the images are then mapped to the pattern of the garment before getting printed by the pattern so PAOM can cut precisely."We really tried to make these garments as much of a canvas as possible for people to explore different types of aesthetics and themes," says Finkelstein. "That’s part of the general principle behind print all over me. That being said, I have a personal penchant for a lot of the Memphis inspired prints that I’ve been seeing on the site."Check out the Virtual Fashion Show and submit your own designs on the project page here.
