This past weekend, we took over Moinho, an old milll in the Mooca district of São Paulo for a two day feast of art, technology, and creativity. We’re incredibly thankful to everyone who came to check out the amazing artwork, panels, and films, as well as the great food provided by O Mercado.

For this, our third event in São Paulo, we had great expectations: a killer line-up with some of the top local DJs and musicians, such as Brazilian hip-hop sensation Karol ConKá, MPC master AraabMUZIK, and the Brooklyn duo Tanlines. We also featured, for the first time in Brazil, SHUT UP AND PLAY THE HITS, the documentary about LCD Soundsystem’s final concert. All that, plus a variety of panel discussions and artist talks, kept the audience engaged and entertained throughout the weekend.

When viewers entered the venue, they were lit up by the reflections of Cantoni & Crescenti’s Wall, in which several vertical mirrored plates would spin as they “felt” the presence of people passing by.

A few steps ahead, you could see SuperUber’s OctoCloud, a projection-mapped sculpture and collaborative game controlled via smartphone.

In Gisela Motta and Leandro Lima’s Rainbow, patrons stared at a colorful LED moving in circles. As the speed increased, you could see a rainbow appear in the air. The faint of heart may have felt a little dizzy after looking at it for too long, but its effect was undeniable: how often do you get to see a rainbow indoors?

“Look, that’s mine over there!” someone said to a friend, pointing to the image of their eye blinking in the big mosaic of Raquel Kogan’s o.lhar (above), a brand new project that debuted at The Creators Project.

Amidst the party atmosphere of the festival, there was also some room for quiet contemplation. Visitors got lost in the hypnotic sounds and visuals of Meditation 1208~ by Minha Yang. Their subtle movements would ripple and move the piece’s luminous crimson waves.

Six-Forty by Four-Eighty (above) by Zigelbaum + Coelho, with its magnetic color-changing pixels, was a hit with younger visitors, while Chris Milk’s huge interactive triptych dazzled everyone, young and old. Every visitor eagerly wanted to spread their “wings” in The Treachery of Sanctuary (below).

Karol ConKá (below) was the talk of the town before the show, and lived up to the hype and then some when she totally rocked on stage. The Curitiba-born singer went on right after DJ Nyack, who started up the musical activities on the last night of the event. “There are a lot of gringos here tonight and I know just a little bit of English. But let’s try: I’m hot, baby!” she yelled at the top of her set, before making everybody go nuts with her performance.

Brooklyn duo Tanlines (below) brought their quasi-romantic dance-pop sound to São Paulo, giving everybody a groove to dance to. We could spot people dancing, smiling, kissing, and some were even driven to tears by their emotionally charged tunes.

With the fastest fingers in the West, beatmaker AraabMuzik (below) went all out for our last night of the event. Emicida warmed up the audience, making a surprise appearance to present the beatmaker and calling everyone to action. And while AraabMUZIK’s loud, bass-heavy sounds may not be for everyone, he can certainly make a lot of people’s jaws drop. Just take a look at the photo at the top of this post, and how happy Pedro (below) was after getting an exclusive Araab tag on his MPC. Who needs pen and paper for an autograph nowadays, right?

Photos by Caiuá Franco