Critically acclaimed Korean hip-hop group Drunken Tiger has been stomping the streets and spitting rhymes of revolutionary influence for well over a decade now, constantly raising the bar for unprecedented lyricism and transnational music.
Just recently, Tasha Reid, Drunken Tiger’s female lyricist debuted her latest single “Get It In.” Infectious and bold, this banger of a track, produced by renowned producer !llmind and Jungin, features (in the English version) Seer and Father Dude of Smokey Robotic alongside Tasha’s notoriously booming and self-asserting vocals. This mash-up of hip-hop, electronica and pop diverges far from what we’ve become too familiar with Korea’s “Queen of Hip-Hop,” as Tasha’s latest single enters a newfound cross-section of audiovisual entertainment. As the main Studio piece from this year’s Seoul Event, Creators Drunken Tiger and digital media designer Lumpens join in an inimitable project combining hip-hop music with the burgeoning advancements of technology. Under Lumpens' direction along with GDW Productions, “Get It In” opens up into an unparalleled world of music and virtual mayhem. Tasha, as the protagonist and heroine, controls the confines of her existence with the swing of her sword, kicking ass and fighting off tuxedo suited villains. Tiger JK, Drunken Tiger’s frontman, otherwise known as Korea’s “King of Hip-Hop,” makes his defiantly late entrance, proceeding into a storm-struck battle of the hip-hop beaux. We went behind the scenes and watched Tasha in “action school,” where she learned a few kung fu moves, how to convincingly wield a sword and, most importantly, how to look cool while flying through the air suspended by wires (Tiger JK’s favorite part). We also sat down with Lumpens as he mapped out his storyboard and concept for the video. Inspired by Hong Kong kung fu films as a child, directing this type of “action noir music video” has been something he’s wanted to do ever since he was a kid. Controlling the graphics (and narratives) for the three different panels on set, Lumpens not only made a live action film, but got to incorporate his art and projections to create the setting and backdrops for the live action shots, transforming the environment with just a simple switch of scenery to highlight emotional moments like the murder scene between Tasha and Tiger JK, which he says “is also a moment of embrace inbetween man and wife.” Watch the making-of video above and the music video below (English version here).