From the endless maelstrom of animated Lego sets to the Super Mario bedsheets, it doesn't get much more nostalgic than the music video for this cover of "Imagination" from the classic 1971 film Willy Wonka and the Chocolate Factory, itself an adaptation of Roald Dahl's 1964 childhood favorite, Charlie and the Chocolate Factory. That's a lot of reminiscence to pack into a four-minute video, but doesn't scratch the surface of PermaGrin Films director Marc Donahue's cave-dive into the pop culture that shaped a good chunk of America's current workforce.
Advertisement
"As children, we viewed the world through the lenses of our imaginations," creative producer Roth Rind tells The Creators Project. "The carpet became lava, the shadows formed monsters, the family minivan was a spaceship. But the older we got, the more reality set in, and soon we forgot the magic our minds could create. We invite you to step back into your childhood and take a look through the lens once again. PermaGrin Films presents 'Imagination.'"We could go into deep descriptions about how awesome the live-action Mario Kart is, or how our hearts melted at the Where the Wild Things Are reenactment—or we could just let you watch the video.
ONE EMAIL. ONE STORY. EVERY WEEK. SIGN UP FOR THE VICE NEWSLETTER.
By signing up, you agree to the Terms of Use and Privacy Policy & to receive electronic communications from Vice Media Group, which may include marketing promotions, advertisements and sponsored content.
