Upon a quick scroll, Tetra looks like a high-end online store specialising in beautiful and minimal design products for the home, and that’s because it is. The only thing is, these products all have a deeply functional purpose—they’re all related to smoking. A far cry from the stereotypical head shop aesthetic, Tetra was launched late last year by three friends who all come from arts/culture backgrounds, bringing with them a unique and feminine perspective to the pursuit of blazing.A photo posted by Tetra (@tetra_shop) on Apr 10, 2016 at 8:12am PDT
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“Many of the things we stock are specially designed for us by designers we know. Others catch our eye for different reasons, but we're drawn to rich, beautiful materials, colour, and sculptural forms,” Eviana says about their range of smoking paraphernalia.The curated nature of their products extends to their entire online presence. Tetra’s Instagram feed acts as a visual mood board to showcase stylised product shoots and sources of inspiration. “We are aiming to bring an elevated aesthetic to what we’re doing, one informed by contemporary design, art, and architecture,” Eviana explains. Given the girls behind the store, it also comes as no surprise that their blog is on-point, featuring guest editors, studio visits, playlists, recipes and more.A photo posted by Tetra (@tetra_shop) on Feb 3, 2016 at 10:17am PST
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Related:Snoop Dogg Launches High-End Weed BrandGo To Heaven and Hell At This Dutch Weed ClubMeet the Artist Sculpting Hyperrealistic Fake PotA photo posted by Tetra (@tetra_shop) on Apr 19, 2016 at 9:03am PDT