Studio K: Data-driven Fashion Design

Hyejin Hong of Studio K, one of the most popular contemporary fashion houses in Korea, is fond of using tech-driven processes, like computer programs, to render her designs.

Although Studio K's looks remain characteristically classic and minimalistic (some call them the Marni of Korea), Hong's clothing neatly conceals all the experimentation and complex processes behind the design. The avant-garde designer uses mathematical algorithms to inspire, imagine, and realize her collections—specifically S/S 2012, which you can watch come to life in our behind-the-scenes video above.