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Emicida And AraabMUZIK Rock The Creators Project: São Paulo 2012


About the Video

Our summer 2012 event in Sao Paulo, featured amazing interactive art, riveting panel discussions, and plenty of the partying associated with Brazil's biggest city, but it was that last night's musical event that left the greatest impression on all the attendees. In a cross-hemisphere collaboration that demonstrated the truly global nature of hip-hop culture, Brazilian rapper Emicida blessed the mic over beats by American MPC champion AraabMUZIK.

Watch the crowd in Emicida's hometown go nuts when we steps onto the stage. No matter what language you speak, it's hard to deny his command of the microphone, and AraabMUZIK's stoic control of the beat creates a solid background for the MC to wild out.