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There's an obvious connection here with the rising interest in witchcraft – a trend that intersects the mainstreaming of feminism, mainstream culture's newfound obsession with nature and spirituality, and a revival of 1990s new-age ephemera – horoscopes, The Craft, birthstone crystals.Jessica Nunley is 27 and uses #mermaidlife regularly on Instagram. "It can mean a couple things," she says of the hashtag. "It can be more literal, like living near the beach – which I do – or it can just mean living a carefree life and having an appreciation for nature."She says the hashtag works to describes her personality. "I've always loved mermaids and the ocean. I'm a free spirit and very laid back, so when I say #MermaidLife, that's usually what I'm referring to. Also, my hair is teal so I use it to describe my mermaid appearance."Renae Abbate – or Mademoiselle Mermaid, as she's known on Twitter and her blog – says she discovered #MermaidLife byd following accounts about nature and magic. "There have been times throughout history where people have been more in touch with their own magic, with the magic inherent to the world," she says. "Using #MermaidLife is about giving yourself permission to be unconditionally happy. To take part in what brings you joy."A #MermaidLife is a magical life, full of possibility and wonder.
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